ALDI Logo Redesign
For the Aldi redesign, I was going for something more fresh and modern. I wanted the new design to have the qualities and characteristics of the original logo but an up-to-date, modern version that still feels like Aldi with minimal changes such as manipulation to the letter 'A' with making grocery cart illusion.


01
Alternative Logos
02
Brand Palette
I kept the same colors for the logo. Mainly seeking to change the design, I think it was important to stay in the brand's guidelines.


03
Brandmark
Here are three variations of what could be Aldi's brandmark.
04
Font
Aldi currently uses Helvetica Neue for their logo. I decided to use Poppins Black which resembles their font but if the font was changed to the original font, I wouldn't oppose.


05
Mockups
If you are familiar with ALDI, they require members to purchase bags to shop. Here is a mockup of a paper grocery bag that could be used for shopping throughout the store using my redesigned logo.