top of page

ALDI Logo Redesign

For the Aldi redesign, I was going for something more fresh and modern. I wanted the new design to have the qualities and characteristics of the original logo but an up-to-date, modern version that still feels like Aldi with minimal changes such as manipulation to the letter 'A' with making grocery cart illusion.

ALDI logo
Screenshot 2025-03-17 at 2.31.11 PM.png

01

Alternative Logos

02

Brand Palette

I kept the same colors for the logo. Mainly seeking to change the design, I think it was important to stay in the brand's guidelines.

Screenshot 2025-03-17 at 2.19.42 PM.png
Screenshot 2025-03-17 at 2.24.22 PM.png

03

Brandmark

Here are three variations of what could be Aldi's brandmark.

04

Font

Aldi currently uses Helvetica Neue for their logo. I decided to use Poppins Black which resembles their font but if the font was changed to the original font, I wouldn't oppose. 

Screenshot 2025-03-17 at 2.35.26 PM.png
Artboard 1 Mockup.jpg

05

Mockups

If you are familiar with ALDI, they require members to purchase bags to shop. Here is a mockup of a paper grocery bag that could be used for shopping throughout the store using my redesigned logo. 

bottom of page