ALDI Logo Redesign

For the Aldi redesign, I was going for something more fresh and modern. I wanted the new design to have the qualities and characteristics of the original logo but an up-to-date, modern version that still feels like Aldi with minimal changes such as manipulation to the letter 'A' with making grocery cart illusion.

Alternative Logos

Brand Palette

I kept the same colors for the logo. Mainly seeking to change the design, I think it was important to stay in the brand's guidelines.

Brandmark

Here are three variations of what could be Aldi's brandmark.

Font

Aldi currently uses Helvetica Neue for their logo. I decided to use Poppins Black which resembles their font but if the font was changed to the original font, I wouldn't oppose.

Mockups

If you are familiar with ALDI, they require members to purchase bags to shop. Here is a mockup of a paper grocery bag that could be used for shopping throughout the store using my redesigned logo.