Aldi Rebrand

For this rebrand concept, I focused on honoring ALDI’s core identity while exploring how the brand could feel more expressive within different environments. The goal was not to reinvent what already works, but to evolve it—refining the logo for a more current look and extending the visual system in ways that feel intentional and flexible.

 

Alongside the visual updates, I reimagined select marketing touchpoints with smarter copy, playful language, and cleaner, more engaging design moments. The result is a refreshed take on ALDI that feels familiar, confident, and adaptable without losing its essence. 2025.

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Created with: Adobe Illustrator