Aldi Rebrand

Focus: Visual Identity & Marketing Refresh
Type: Conceptual Brand Study

Created with: Adobe Illustrator

 

The goal was to make ALDI’s identity more expressive and flexible across platforms without losing brand trust. I led the logo refinement, expanded the visual system, and updated marketing materials, creating a cohesive, adaptable brand identity that works consistently across retail, digital, and social platforms.

 

This concept explores how Aldi’s identity could be modernized while preserving its strong brand recognition and value-driven positioning. Rather than reinventing the brand, I refined the logo and expanded the visual system to create greater flexibility across multiple mediums.

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The project also reimagines select marketing touch points through sharper messaging and cleaner, more dynamic layouts, resulting in a refreshed brand direction that feels confident, adaptable, and true to Aldi’s core identity. 2025.​